About Us
Pure Athlete is a leading media platform for youth sports, creating inspirational and informative content to help young athletes, parents, and coaches. Our content is distributed broadly across most podcast providers, YouTube, most social platforms, and directly on this site.
The Pure Athlete Podcast features relevant, engaging conversations with well-known athletes, coaches, and topical experts. It’s popularity has spawned PA+, our membership platform offering a premium level of sport-specific and topical content to a community of families and coaches seeking answers and help to successfully navigate youth sports.
Our Mission
We exist to help young athletes, parents, and coaches navigate the youth sports journey to achieve their goals in a healthy way and to become the best version of themselves—in sports and in life.
While our primary mission is focused on families and individuals, we also aspire to influence positive change in the broader youth sports culture.
Our Story
Simply put, we are sports dads who just want to get it right when it comes to raising our kids. In 2018, Pure Athlete co-founder, Britt Lee, was struggling to find the necessary resources to help his boys achieve their goal of playing D1 college tennis.
Our other co-founder, Brad Williams, was on his own sports parenting journey, primarily in the world of baseball and soccer. Britt and Brad’s numerous lunches, discussing the highs, lows, and challenges of the journey, evolved into the vision of Pure Athlete.
In 2022, Britt and Brad invited former MLB player and younger sports dad Jeff Francoeur to partner with them for the launch of the Pure Athlete Podcast.
What Is a Pure Athlete?
A “pure” athlete is one that aspires to be the best version of themselves. In that same manner, the Pure Athlete brand hopes to inspire young athletes to become their best, in sports and in life.
Meet Our Team
Our team is made of athletes and parents — people who know where you are and what you need to help your young athletes succeed.
Jeff Francoeur
partnerAn MLB player for 12 years, Jeff counts a Gold Glove and a World Series appearance among his accomplishments. Today, Jeff is an engaging broadcaster for the Atlanta Braves and for TBS MLB broadcasts. More importantly, Jeff is married to Catie, and they have four young kids, two of which have now entered the world of youth sports. Buckle up Jeff – your sports parenting days are just getting interesting!
Brit Lee
partner & co-founderBritt has spent his career as a Marketing executive, including running his own brand messaging/consulting business since 2007. Britt and his wife Kay are empty nesters with four kids, two of which are still in college. Britt’s many years as a youth sports parent ended in 2021, when his youngest son moved on to play Division I tennis. Britt chronicles these experiences and the life-changing insights he gained in his book, Parenting the Pure Athlete.
Brad Williams
partner & co-founderBrad has spent his career in the sports industry, working for a major sports agency before successfully starting/running his own sports marketing business. Since selling that business, Brad has worked as a high school Athletics Director at a private school in Atlanta. Brad and his wife Kathie have six kids (wow!), and he is in the 4th quarter of his youth sports parenting journey.
Our Partners
Pure Athlete is proud to partner with these industry-leading organizations.
Contact the Pure Athlete Team
Have questions? We’d love to talk with you. Please fill out the form below, and a member of our team will get back to you as soon as possible.
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